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Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast
Check out The Fuel Pulse Show Podcast

1 min read

The 12 Days of Mix-I-Go: Day #1 - How Mix-I-Go Was Born

The 12 Days of Mix-I-Go: Day #1 - How Mix-I-Go Was Born

If you’re familiar with Bell Performance, you have heard more than a few times that Bell Performance “invented” the fuel additive industry.  It started in 1909 when Robert J. Bell came up with a detergent formulation that could be added to the gasoline and ethanol fuel that was being used in the new Model-T car. He originally called it OM-I-GO, and Bell Performance still has some examples of old OM-I-GO packaging and literature from way back when.

Robert J. Bell circa 1950This detergent formulation was not the same multi-function product that you and I can buy today from Bell. No, the major step toward this improvement came 18 years later.  Robert Bell, being the inventor and chemist that he was, knew that he could improve on what he did before.  The “eureka” moment came in 1927 when Bell figured out how to make water and oil mix together through chemistry.  Bell applied this surfactant technology to a project of improving the formulation to allow gasoline to absorb and suspend water.

And the Mix-I-Go formulation was born!

Some people ask if what they buy today is the same stuff Robert Bell put together in his lab way back in 1927.  The answer to that is yes and... no.  As the years pass, new and better technologies for combustion improvement and the ability to keep engines clean have been developed in the industry.  The Mix-I-Go formulation always looks to include the latest and most effective types of ingredients for our hard-working customers.

MIX-I-GO Concentrate

The 12 Days of Mix-I-Go: Day #12

The 12 Days of Mix-I-Go: Day #12

12 drummers drumming wraps up the final gift given during the Twelve Days of Christmas. Tomorrow is Christmas Day and we'll all be celebrating with...

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The 12 Days of Mix-I-Go: Day #4 - Hydrofuel!

The 12 Days of Mix-I-Go: Day #4 - Hydrofuel!

If you were driving a state highway in the 1950s (the federal interstate system didn't start until 1956), it's entirely possible you might have seen...

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A Salute to Dads & Cars For Father's Day

A Salute to Dads & Cars For Father's Day

Dads love cars. Well, not all of them but most of them. It’s just one of those things about being an American male – they love machines, gadgets,...

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