Privacy Policy
Effective Date: June 24, 2026
Bell Performance (“Bell Performance,” “we,” “us,” or “our”) operates the BellPerformance.com website, online store, blogs, resources, and related digital services (collectively referred to as the “Service”).
This Privacy Policy explains how we collect, use, protect, and disclose information when you visit our website, purchase products, request information, interact with our content, or otherwise use our Service.
By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy.
Information We Collect and How We Use It
Bell Performance collects information to provide products and services, improve customer experiences, communicate with customers, operate our website, and improve the resources we provide.
The types of information we may collect include:
Personal Information
While using our website, online store, or services, we may ask you to provide information that can be used to contact or identify you. This may include:
- Name
- Email address
- Phone number
- Billing and shipping address
- Company information
- Order and transaction information
- Information submitted through website forms, surveys, downloads, or other communications
We use this information to process orders, respond to requests, provide customer support, deliver requested resources, improve our products and services, and communicate with you.
Online Store and Transaction Information
When you purchase products through the Bell Performance online store, we collect information necessary to process and fulfill your order, including contact information, billing and shipping information, products purchased, and related transaction details.
Payment information is processed through authorized third-party payment processors. Bell Performance does not store complete credit card information. Payment processors handle payment data according to applicable security standards and their own privacy policies.
Website and Usage Data
When you visit our website, we may automatically collect information about your visit, including:
- Your Internet Protocol (IP) address
- Browser type and version
- Device information
- Operating system
- Pages visited
- Time spent on pages
- Referring websites
- Other diagnostic and usage information
We use this information to analyze website performance, improve our content, monitor website security, troubleshoot issues, and better understand how visitors use our website.
Cookies and Tracking Technologies
Bell Performance uses cookies and similar technologies to improve website functionality, remember preferences, analyze website traffic, enhance user experience, and support marketing efforts.
Cookies are small files stored on your device that help websites recognize returning visitors and understand website activity.
We may use:
- Session cookies to operate website features
- Preference cookies to remember settings
- Security cookies to help protect website functionality
- Analytics and marketing cookies to understand website usage and improve communications
Most browsers allow you to refuse cookies or notify you when cookies are being used. Some website features may not function properly if cookies are disabled.
How We Use Information
Bell Performance may use collected information for purposes including:
- Providing, maintaining, and improving our website, products, and services
- Processing purchases and fulfilling orders
- Providing customer support
- Responding to inquiries and requests
- Sending product information, educational content, company updates, or promotional communications
- Improving website content and user experience
- Measuring the effectiveness of marketing and communications
- Monitoring security and preventing misuse
- Complying with legal obligations
You may opt out of receiving marketing emails at any time by following the unsubscribe instructions included in those communications.
Service Providers and Third Parties
Bell Performance may work with trusted third-party companies that help us operate our business and provide services. These may include companies that assist with:
- Website hosting and functionality
- Order processing
- Payment processing
- Shipping and fulfillment
- Customer relationship management
- Email communications
- Website analytics
- Advertising and marketing services
These third parties may access information only as necessary to perform services on our behalf and are not authorized to use personal information for unrelated purposes.
Analytics and Remarketing
Bell Performance may use analytics tools, such as Google Analytics or similar services, to understand how visitors interact with our website and improve our content and services.
We may also use advertising and remarketing services that allow us to provide relevant information or advertising based on previous interactions with our website.
These services may use cookies and similar technologies according to their own privacy policies.
Retention of Information
Bell Performance retains personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
We may retain information as needed to:
- Maintain business records
- Complete transactions
- Provide customer support
- Comply with legal requirements
- Resolve disputes
- Enforce agreements
- Maintain website security
Security of Information
The security of your information is important to Bell Performance. We use reasonable administrative, technical, and physical safeguards designed to protect personal information.
However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
Your Choices Regarding Your Information
You may request that Bell Performance update, correct, or remove certain personal information, subject to legal, security, and business record requirements.
You may also choose not to provide certain information, though some website features or services, such as online purchases, may require specific information to function.
Data Protection Rights
Depending on your location, you may have certain rights regarding your personal information, including the ability to request access, correction, deletion, or limitation of certain uses of your data.
Bell Performance will respond to applicable requests in accordance with relevant privacy laws and may take steps to verify your identity before fulfilling requests.
Transfer of Information
Bell Performance operates primarily in the United States. If you access our website from outside the United States, your information may be transferred to and processed in the United States or other locations where our service providers operate.
By providing information to Bell Performance, you acknowledge that your information may be transferred and processed as described in this Privacy Policy.
Links to Other Websites
Our website may contain links to websites or services operated by third parties.
Bell Performance is not responsible for the privacy practices, content, or policies of third-party websites. We encourage visitors to review the privacy policies of any websites they visit.
Children’s Privacy
Bell Performance does not knowingly collect personal information from children under the age of 18.
If we become aware that personal information from a child has been collected without appropriate consent, we will take reasonable steps to remove that information.
Business Transfers
If Bell Performance or any portion of its business is sold, merged, transferred, reorganized, or otherwise involved in a business transaction, information collected by Bell Performance may be transferred as part of that transaction.
Changes to This Privacy Policy
Bell Performance may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date.
We encourage visitors to review this Privacy Policy occasionally to stay informed about how Bell Performance protects information.
Contact Us
If you have questions regarding this Privacy Policy or how your information is handled, please contact Bell Performance by emailing: