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Save with our Specials. Shop Now.

Save with our Specials. Shop Now.

Save with our Specials. Shop Now.

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast
Check out The Fuel Pulse Show Podcast

About Us

More than 100 years of Fixing Fuel


Bell Laboratory To Bell Performance

In the 100+ years of the company's history, Bell Performance has undergone name changes (from Bell Laboratory to Bell Additives to Bell Performance) while developing products for all ranges of applications - from cars, trucks and home furnace systems to small and large industrial systems and even enormous power companies.

The know-how of Bell Performance has improved performance and reliability for consumers and businesses located across the United States, Canada and around the globe. And while Bell Performance continually explores new concepts and solutions to fuel problems, the primary focus never varies: to provide customers with the very best value-added solutions to meet their fuel, performance and lubrication needs.



Bell Performance customers span the range of commercial and non-commercial consumers and entities, large and small.

Drivers and consumers wrestling with the effects of E10 and E15 ethanol.

City governments looking for cost savings on tight fleet budgets. 

Hospitals, healthcare facilities and other mission-critical groups taking care of stored fuel for current and future use.

Power plants seeking to keep their boilers and expensive equipment in service and running smoothly. 

Fuel handlers dealing with costly fuel storage issues.  Truck fleets trying to prevent fuel-related problems. 

All these and more rely on Bell Performance fuel treatments for enhanced performance, improved reliability and a better bottom line.

Our Mission

We Fix Fuel

To provide outstanding products, superior service and global opportunities which benefit our employees, our customers and the world.

Few companies can say the words "since 1909".  Bell Performance can. Since that very first day, we have relentlessly pursued a mission and vision of having:

Outstanding Products – Problem-solving products that offer exceptional value to our customers.

Superior Service - Addressing the needs and concerns of our customers and treating them in the same way we want to be treated.

Global Opportunities - Providing opportunities for others to market quality, fuel solution products all over the world.

Robert J. Bell summed it up nicely with his motto that he permeated the company with:

"May the world be better, because of Bell"



Bell Performance has its roots dating back to 1909 when Robert J. Bell, a prolific inventor with over seventy patents, introduced history's inaugural fuel additive. This additive was designed to enhance the engine performance of the newly introduced Model T automobile, which had begun mass production just a year earlier.

By 1927, as the automotive industry burgeoned, Robert Bell expanded the scope of his additive's utility by creating methods to effectively mix water with gasoline. This innovation, named "Mix-I-Go," marked a significant milestone, with the water-suspending additive formulation as well as a gasoline/water blend named "Mix-I-Go Hydrofuel" being retailed at service stations across the nation. This marked the emergence of the first additive of its kind.

In 1939, Mr. Bell relocated to Florida from Virginia and soon established Bell Laboratory. The 1950s saw further strides, with Mr. Bell developing additional pioneering multifunctional treatments for heavy fuel oil (Atom-Ix) and diesel fuel (Dee-Zol), both gaining traction nationwide. Sadly, Mr. Bell passed away in 1956, leaving behind a legacy of innovative contributions to the fuel industry.


In 1987, the company rebranded as "Bell Additives," having already established a satisfied customer base nationwide. Expanding its reach in the 1980s and 1990s, it ventured into international markets and pioneered the revolutionary X-tra Lube oil treatment.

By 2006, the company completed a 21st-century transformation, adopting the name "Bell Performance" along with a new image. It introduced a comprehensive range of single-function, issue-targeting treatments for diesel, bio-diesel, and ethanol-related problems that emerged in the late 2000s.

Today, with over a century of experience, Bell Performance remains unparalleled in delivering value to a diverse customer spectrum, offering high-quality, commercial-grade fuel treatments. Its clientele spans from large industries and businesses to everyday individuals, all relying on Bell Performance due to its commitment to excellence in performance.


Registered Vendor for the United States Government

Bell Performance is also a registered supplier for the United States Government's General Services Administration, which facilitates the purchasing of over $500 million per year on needed items for government agencies.

Bell Fuel & Tank Services and Fuel Pulse

In 2018, Bell Performance introduced a service arm, Bell Fuel & Tank Services, also called Bell FTS.  This new service arm of Bell Performance was created to help customers with stored fuel problems through its three-headed "hybrid approach" to fuel management - chemical treatment, mechanical servicing of fuel and tanks, and best-practice fuel testing.  These three arms fill a void in the contemporary fuels market where those who use and manage stored fuels may not know how to avoid fuel problems and, just as importantly, may not have the means or abilities to do what's necessary when a problem is found.