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The 12 Days of Mix-I-Go: Day #6 - The Faces of Mix-I-Go

Posted by: Bell Performance

Since Mix-I-Go was developed way back in 1927, you might expect its look to have changed a bit over the years.

Back in 1927, Robert Bell actually called his company Bell Laboratories, and when he moved from Virginia in 1936, he took the formula with him and incorporated Bell Laboratories as a Florida company.

mix-i-go mix-i-go

The years went on, other companies and products came and went, but Bell Laboratories and Mix-I-Go continued to serve customers through the 40s, 50s, 60s, and 70s. 

It was in the 1970s that the company changed its name to Bell Additives, along with sporting a new look for the Mix-I-Go product.  Looks great, right?


Along comes 2006 and the big transition for the company from Bell Additives to a new and more modern name, Bell Performance.  This is what Mix-I-Go looks like today.

MIX-I-GO Concentrate

This post was published on December 18, 2011 and was updated on January 5, 2022.