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Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast

Check out The Fuel Pulse Show Podcast
Check out The Fuel Pulse Show Podcast

1 min read

How To Buy A Diesel Fuel Additive: Businesses Have A Real Challenge On Their Hands

How To Buy A Diesel Fuel Additive: Businesses Have A Real Challenge On Their Hands

The market is flooded with fuel additives, all claiming to be awesome and the best around.  If you don’t know that much about them, then all their claims look the same. And if it’s all the same, then that means none of it is helpful. There’s no way to know what you should be looking for.

diesel-fuel-additives.jpg.jpgDiesel fuel additives are a higher stakes game than gas additives.  The bulk of gas additives are aftermarket products purchased by consumers for their personal vehicles. They don’t have that much invested in their purchase.  Diesel additives are different. They are primarily B2B and the fuel volumes are many times larger.  The investment runs many times larger, as do the potential rewards (and risks).  So there’s much more at stake and more reason to be nervous that you’re selecting the right diesel fuel additive.

How hard is it to make a good choice? Easy or hard depends on what kind of additive you’re buying.  Do you just need a cetane improver? Well that’s a commodity item in most cases, like buying bleach at the grocery store or antifreeze for the truck.  Do you need a multifunction additive that does many things at once? Now it’s a lot harder to make a good judgement. The more “moving parts” in the picture, the harder it is to get a clear view of what’s good vs. not so good.

How much weight do you give benefit A vs. benefit B? Especially if one benefit is more reliably measured than the other? Or the cost-benefit ratios are different? Then throw in benefit C, D, E and F, and the picture grows even murkier.

This is why testimonials and references still hold a huge amount of weight in business.  If the operations manager at City of Helena uses a specific brand, his colleagues at City of <Fill in the blank> are probably going to consider that too. His decision makes it easier for them.

The challenge for fuel management professionals and businesses that use stored fuel is to make the best decision for them in a crowded “me-too” landscape.  If that’s you, our suggestion would be to take advantage of the experience of those you know.

You may be interested in these other posts about diesel fuel:

How to Choose the Best Diesel Fuel Additive for You

Comparing Diesel Fuel Additive Choices: Are They All The Same?

Comparing Diesel Fuel Additive Choices: Are They All The Same?

Diesel fuel has changed dramatically over the last ten years. It doesn’t behave like it used to. It’s storage life is significantly lower than it...

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Ultra Low Sulfur Diesel: Great for Emissions - Here’s What's Missing!

Ultra Low Sulfur Diesel: Great for Emissions - Here’s What's Missing!

Today, guest blogger Joe Fazio of Bell Performance tackles some information on ultra-low sulfur diesel fuel. When you think of diesel engine...

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Top Ways To Improve Diesel Power

Top Ways To Improve Diesel Power

Everyone wants more power for their engine, whether it's a gas or diesel engine. Most of the ways to meaningfully improve diesel power involve...

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